Today we’d like to introduce you to Jocelyn Stuart.
Hi Jocelyn, so excited to have you on the platform. So before we get into questions about your work-life, maybe you can bring our readers up to speed on your story and how you got to where you are today?
My background has always lived at the intersection of creativity, organization, and people. My career began as a hairdresser, where I developed an eye for personal style and the confidence that comes from feeling put together. After an interior designer saw my home and encouraged me to pursue professional organizing, I followed that path and balanced both careers for several years. In 2012, I made a decision to focus solely on professional organizing, a foundation that eventually evolved into Jocelyn Stuart Style, where I now bring together thoughtful editing and styling to help clients create wardrobes and homes that support everyday life.
We all face challenges, but looking back would you describe it as a relatively smooth road?
It hasn’t been a completely smooth road. Balancing family life while building a business as a sole proprietor has been one of the biggest challenges, especially while raising two boys. When you run your own business, the lines between work and home can easily blur, and learning when to turn work off has been an ongoing lesson. Most recently, relocating to Oregon meant starting over and rebuilding my clientele, which at times has felt like a significant obstacle.
As a woman in business, another challenge has been navigating the isolation that can come with working for yourself. I’ve been fortunate to build relationships with other women business owners, and that sense of community has been invaluable. Their support, encouragement, and shared experience has helped me move through challenges with more confidence and a more grounded perspective.
Can you tell our readers more about what you do and what you think sets you apart from others?
I have walked into hundreds of homes and closets over the years, and no two have ever been the same. Each one holds a distinct rhythm, a history, and a sense of possibility. My work through Jocelyn Stuart Style is about learning how to see that potential and bring it forward in a way that feels personal and intentional.
I often describe myself as a lifestyle personal stylist because I work at the intersection of home and wardrobe. I do not see these as separate worlds. The way you dress and the way you live in your space should speak the same language, supporting who you are and how you move through your life.
My approach begins with what clients already own. Rather than starting from scratch, I focus on thoughtful editing and curation. In wardrobes, that means building around the pieces you love, identifying true gaps, and teaching you how to style what you already have so getting dressed feels intuitive again. In homes, it means reimagining spaces using existing furniture and meaningful objects, often giving long-forgotten or sentimental pieces a new life.
I am especially drawn to the items people save for “someday.” A beautiful jacket that never leaves the closet. A set of inherited china tucked away for special occasions. I believe those pieces deserve to be used and enjoyed. Style should support real life, not wait for a perfect moment.
What I am most known for is my ability to see potential quickly and clearly, and to make clients feel understood rather than judged. Our homes and wardrobes hold many seasons of our lives, and I approach that with care. The relationships I build are central to my work, and I continue to collaborate with clients I first worked with five or even ten years ago as their lives evolve.
What sets Jocelyn Stuart Style apart is not a one-size-fits-all formula. I am not here to impose a look, but to help clients uncover what already feels true and make it functional, beautiful, and personal. Good style should feel grounding and supportive, quietly reflecting who you are.
My goal is always the same: to help people live well with what they already have, and to feel more at home in both their spaces and themselves.
Do you have any advice for those just starting out?
I’m asked this quite a bit, especially now that I’m 54, and have built my business over many years. My biggest piece of advice is to stay true to yourself – don’t try to do it like everybody else. If your business doesn’t reflect who you are, it won’t thrive. Stop comparing yourself to others or falling into despair; instead, learn from them, adopt an abundance mindset, and use their experience as guidance without copying.
At the same time, do your homework, keep learning more. Stay organized with your records, and approach your business with intention. Those fundamentals, paired with authenticity, are what sustain growth and fulfillment over the long term.
Pricing:
- Hourly rate $225 per hour
- Minimum booking 4 hours in-home
- 90 minutes for a virtual session
- Customization- each session is tailored to each clients needs and lifestyle
- All prices are determined after a consultation
Contact Info:
- Website: https://www.jocelynstuart.com
- Instagram: jocelynstuart.style
