Today we’d like to introduce you to Holly Bichel.
Alright, so thank you so much for sharing your story and insight with our readers. To kick things off, can you tell us a bit about how you got started?
Founder, JRS Billing Solutions
Recognized as a Top Medical Billing Company in Bend, OR (2025)
Holly Bichel is the founder of JRS Billing Solutions, a precision-driven medical billing firm built on accuracy, transparency, and reliable revenue systems for healthcare practices.
With over 20 years of experience across clinical roles, healthcare administration, coding, insurance troubleshooting, and revenue cycle management, Holly brings a rare operational perspective to medical billing. She understands how billing systems affect the real day-to-day workflow of providers and their staff.
Her expertise spans mental health, integrative medicine, naturopathic care, primary care, dentistry, chiropractic, speech therapy, and hybrid cash-and-insurance practices, helping clinics maintain clean workflows and consistent reimbursements.
Providers trust Holly because she goes beyond claim submission. She identifies the small errors that cause major revenue loss — incorrect payer IDs, coding inconsistencies, outdated provider files, and inefficient billing workflows — and fixes them at the system level.
Core Areas of Expertise
• Clean claims and accurate ICD-10 / CDT coding
• Denials and appeals management
• Accounts receivable reduction and cleanup
• Insurance navigation and payer troubleshooting
• Full front-to-back revenue system cleanup
• Nationwide remote billing support
Alongside leading JRS Billing Solutions, Holly is currently completing her Master’s in Clinical Mental Health Counseling, giving her a deeper understanding of both the clinical and operational sides of healthcare.
Driven, detail-oriented, and strategic, Holly leads JRS with one goal: helping providers build stronger, cleaner, and more reliable billing systems so they can focus on patient care.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
One of the biggest challenges has honestly been balancing growth with structure while building JRS Billing Solutions from the ground up. Medical billing and revenue cycle management is a highly fragmented industry, and many providers come to us after experiencing financial strain, communication breakdowns, denied claims, or incomplete systems that have quietly impacted their practices for months or even years.
Another challenge has been scaling responsibly. As demand has increased, I’ve had to be intentional about building systems, training workflows, and maintaining quality control while still keeping the business personal and relationship-driven. In healthcare, trust matters. Providers are handing over sensitive financial and operational parts of their business, so maintaining transparency and consistency has been critical.
There have also been challenges navigating different EHR systems, clearinghouses, payer requirements, and the constant changes within the insurance landscape itself. No two clinics operate exactly the same way, which means problem-solving often requires both technical knowledge and adaptability.
On a personal level, balancing entrepreneurship, graduate school, single motherhood, and business growth simultaneously has required a tremendous amount of discipline and resilience. It has not always been a smooth road, but those experiences have also shaped the foundation of JRS into a company that understands both the operational and human side of healthcare practices.
Thanks for sharing that. So, maybe next you can tell us a bit more about your business?
JRS Billing Solutions was built around the idea that most healthcare practices do not actually have a “billing problem.” More often, they have a systems problem that eventually shows up financially through denied claims, aging accounts receivable, inconsistent workflows, credentialing gaps, or revenue simply falling through the cracks.
We specialize in revenue cycle management for healthcare providers, with a strong focus on mental health, integrative medicine, functional medicine, primary care, and hybrid cash-pay/insurance-based practices. Our work ranges from claim submission and denial management to credentialing, audits, reconciliation, workflow consulting, and operational cleanup. We also spend a significant amount of time helping clinics identify breakdowns between their EHR, clearinghouse, and payer systems because many issues occur quietly behind the scenes long before a provider realizes revenue is being impacted.
What sets JRS apart is that we approach billing from both a technical and operational perspective. I have experience across multiple sides of healthcare, including clinical operations, administration, coding, payer troubleshooting, and practice workflow management. Because of that, we are able to look beyond individual claims and evaluate the larger ecosystem affecting reimbursement and efficiency.
Another thing that makes us different is transparency. Healthcare billing can often feel overwhelming or intentionally confusing for providers. I try to simplify complex processes, communicate clearly, and create systems that providers actually understand and feel empowered by rather than dependent on.
Brand-wise, I’m probably most proud that JRS has grown largely through relationships, referrals, and trust. Many providers come to us after difficult experiences elsewhere, and being able to restore clarity, stability, and confidence inside their practice is something I take seriously. I’m also proud that we’ve built a reputation around honesty and problem-solving rather than aggressive sales tactics.
At the core, JRS Billing Solutions is really about helping providers get back to focusing on patient care while knowing the operational and financial side of their business is being handled with accuracy, structure, and accountability.
Networking and finding a mentor can have such a positive impact on one’s life and career. Any advice?
One of the biggest things I’ve learned is that networking works best when you stop approaching it like “networking” and start approaching it through genuine curiosity, consistency, and value. Most meaningful professional relationships I’ve built did not come from polished elevator pitches or aggressive self-promotion. They came from conversations, showing up consistently, solving problems, and being willing to help before expecting anything in return.
For me, mentorship has looked less like one formal mentor and more like learning from different people in different seasons. Some people taught me business strategy, some taught me resilience, some taught me leadership, and others taught me what not to do. I think there’s value in staying observant and recognizing that mentorship doesn’t always arrive in a traditional form.
What has worked especially well for me is being willing to ask questions, admit what I don’t know, and stay teachable while still trusting my instincts. I’ve also found that relationships tend to grow naturally when you become highly competent and genuinely invested in your craft. People notice consistency over time.
Another thing I would say is that proximity matters. Put yourself in rooms, communities, and conversations where people are building things, solving problems, and thinking bigger than where you currently are. That does not mean pretending to be someone you’re not. It means being willing to grow into new levels of responsibility and exposure.
I also think it’s important not to chase status too hard. Some of the most valuable relationships I’ve built came from unexpected places and developed slowly over time through mutual respect. Long-term trust is far more valuable than surface-level networking.
Most importantly, I’d tell people not to wait until they feel fully ready before putting themselves out there. Growth usually happens while you’re building, learning, and adapting in real time.
Contact Info:
- Website: https://www.jrsbillingsolutions.com/
- LinkedIn: https://www.linkedin.com/in/holly-bichel-33917758/
- Yelp: https://www.yelp.com/biz/jrs-billing-solutions-bend
- Other: http://www.skool.com/jrs-billing-solutions-llc-1203
