Today we’d like to introduce you to Laura Wolf.
Laura, we appreciate you taking the time to share your story with us today. Where does your story begin?
My story starts in Seattle in 2008, where I kicked off my career, including seven years in marketing operations at a global ad agency. In 2019 I left the city grind to hit the road full-time in my VW camper van, and after a series of misadventures that brutally expanded my horizons, I landed in Bend, Oregon, during The Great Covid Winter of 2021, ready to start fresh and chart a new course into entrepreneurship. Today I run two Bend-based companies: Part Wolf, a fractional operations and systems consultancy, and The Real House Sitters of Deschutes County, a premium pet care company. I also serve as a volunteer board advisor for the Oregon Outdoor Alliance, and in the winter you might find me coaching ski school at Mt. Bachelor.
Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
It has absolutely not been a smooth road. After twelve years in the Seattle grind, I think burnout was inevitable, and walking away from hustle culture with no roadmap was its own kind of hard. Since then, the emotional roller coaster of entrepreneurship leaves me feeling one day like this path was the best decision of my life, and the next day like why in the actual f*ck am I doing this. AI is really shaking up the workforce, and every day’s a school day.
Building two businesses from scratch means there’s no one handing me a process. I’ve built the systems myself, or I would drown (and some days I still do). Luckily, building systems is the thing I’m really good at. Being diagnosed with ADHD at age 42, partway into solopreneurship, threw a whole other wrench in my game, too. Life can be unhinged, my dudes.
Thanks for sharing that. So, maybe next you can tell us a bit more about your business?
Part Wolf is a fractional operations and systems consultancy for small to mid-sized businesses. I don’t do your marketing—I make your marketing work. I partner with founders and leadership teams to ensure systems can keep up with growth. When I use AI, I use it where it earns its place by removing friction from documentation, workflows, and repeatable processes, without replacing the human judgment that safeguards those systems. And, yes—long live the em-dash.
What sets me apart is that I’m not a marketing agency or a brand strategist; I’m the operational partner who makes those plans implementable and sustainable. I typically work on a contracted retainer model, but am also open to project-based work and would even consider a W-2 job again if it were a great fit.
I also live this work in my own company. I founded The Real House Sitters of Deschutes County in 2024, and built it from the ground up—operations, contractor management, client relations, and organic SEO strategy and implementation—leading to 40+ five-star Google reviews. It’s the best case study I have: the same systems I build for clients, proven in a business I run myself.
How do you think about luck?
I’m skeptical of luck as a business strategy. But landing in Bend during Covid? That was luck—horrible circumstances, good timing. My entire plan to travel for a year in my van while sussing out a new home for myself was blown to bits, just like everyone’s life plans during the pandemic. But I’m here now, and I love it. For life and for business.
Contact Info:
- Website: https://www.partwolfco.com/
- Instagram: https://www.instagram.com/realhousesittersofdeschutesco/
- LinkedIn: https://www.linkedin.com/in/thelaurawolf/
- Other: https://maps.app.goo.gl/6sZZSb5aPdZTRusS6
