Today we’d like to introduce you to Amanda Fredrickson.
Hi Amanda, it’s an honor to have you on the platform. Thanks for taking the time to share your story with us – to start maybe you can share some of your backstory with our readers?
I grew up in a family of healthcare workers, so helping others was always part of my world. As long as I can remember, I’ve always loved all things related to food—from gardening and cooking to simply enjoying a good meal. Looking back, nutrition feels like a natural intersection of those two interests.
Before becoming a registered dietitian, I worked in healthcare administration, teaching, and even spent time working on a farm. Those experiences helped me realize that I wanted a career where I could work directly with people and make a meaningful difference in their health.
I began my career as a registered dietitian in hospitals, where I had the privilege of caring for people during some of the most challenging moments of their lives. While that work was incredibly rewarding, I often felt that many nutrition interventions came too late, after chronic health conditions had already developed.
That experience inspired me to start Eat Well Nutrition Counseling. I now focus on preventive nutrition—helping people build sustainable eating habits before serious health problems arise. My goal is to empower people with practical, evidence-based guidance that fits their everyday lives, so they can optimize their health long before nutrition becomes a medical necessity.
Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
Opening and running my nutrition practice definitely hasn’t been a completely smooth road. Working in healthcare in any capacity comes with challenges, and nutrition is no exception.
One of the biggest obstacles is that our health insurance system often provides limited coverage for nutrition services from registered dietitians, even though nutrition plays such an important role in preventing and managing chronic disease. That can make it harder for people to access the support they need.
It’s also challenging to reach people in a world where nutrition advice is everywhere. Social media is full of trends, quick fixes, and conflicting information, much of it shared by people without formal nutrition training. As a registered dietitian, my approach is rooted in evidence rather than hype, but that message doesn’t always travel as easily as the latest fad diet or viral wellness trend.
And of course, changing eating habits isn’t easy. There’s no magic fix when it comes to improving health. Building sustainable habits takes time, consistency, and patience. One of the most difficult but rewarding parts of my work is helping people recognize that lasting change doesn’t happen overnight—it happens through small, realistic steps that add up over time.
We’ve been impressed with Eat Well Nutrition Counseling, but for folks who might not be as familiar, what can you share with them about what you do and what sets you apart from others?
Eat Well Nutrition Counseling is a private practice built around a simple idea: good nutrition doesn’t have to be complicated. My mission is to help people cut through the confusion and feel confident making food choices that support their long-term health.
As a licensed registered dietitian in Oregon and Washington, I provide virtual one-on-one nutrition counseling for adults in both states. I work with clients who are looking to learn the fundamentals of nutrition or to prevent and manage chronic conditions including prediabetes, type 2 diabetes, high blood pressure, and high cholesterol, as well as those seeking to optimize their nutrition to support sports, exercise, and an active lifestyle. Rather than focusing on restrictive diets or perfection, I help clients build sustainable eating habits that fit their lifestyle, preferences, and goals. All the recommendations I make are grounded in scientific evidence, but they also have to be practical enough to work in real life.
I intentionally built my practice around preventive nutrition. So much of our healthcare system focuses on treating disease after it develops, but nutrition has the power to reduce the risk of many chronic conditions before they start. Helping people take control of their health through everyday food choices is what motivates me.
One thing that sets my practice apart is my emphasis on education. I don’t want my clients to leave with a generic meal plan they’ll only follow for a few weeks—I want them to understand why nutrition matters and have the knowledge to make confident decisions long after our work together is done. My goal is to give people the tools to become their own nutrition expert.
I also believe that nutrition is about much more than physical health. Food brings people together, connects us to our cultures and traditions, and can be one of life’s greatest sources of enjoyment. I encourage clients to build eating habits that not only support their health, but also make room for favorite foods, celebrations, and the simple pleasure of eating.
Alright, so to wrap up, is there anything else you’d like to share with us?
Looking ahead, I’m excited to expand my work beyond my private practice. I’m currently writing a book on nutrition fundamentals designed to make evidence-based nutrition accessible, approachable, and practical for anyone who wants to build a healthier relationship with food. My hope is that it will allow me to reach and help even more people than I can through one-on-one counseling.
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