Today we’d like to introduce you to Dezerae Jobe.
Hi Dezerae, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
Triple Nickel Pines started with a dream to create something peaceful, beautiful, and a little different here in Southern Oregon. My husband and I purchased our property in Merlin, Oregon, and instead of turning it into just another rental, we wanted to create an experience — a quiet, adults-only retreat where people could slow down, reconnect, and feel tucked away in the woods.
What began as one small cabin slowly grew into a collection of cozy, intentional stays, each with its own personality. We focused on creating spaces that feel private, romantic, and relaxing — outdoor bathtubs, hot tubs, fire pits, forest views, and all the little details that make guests feel cared for.
Along the way, the property also became home to something close to our hearts: TNP Alpaca Rescue, our nonprofit sanctuary for alpacas (not associated to the Airbnb’s) and other animals in need. That gave Triple Nickel Pines an even deeper purpose. It is not just a place for people to rest, but a property built around peace, nature, and giving back.
Today, Triple Nickel Pines has become an adults-only tiny cabin retreat where guests come for anniversaries, birthdays, romantic getaways, and quiet escapes. It has grown through a lot of hard work, late nights, cleaning cabins, learning the hospitality business, and constantly improving the guest experience. We are really proud of what it has become — a peaceful little place in the woods where people can come breathe, reconnect, and make memories.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
It definitely has not been a perfectly smooth road. Building Triple Nickel Pines has taken a lot of hard work, patience, and learning as we go. When you own a small hospitality business, you quickly realize that you wear every hat — cleaner, maintenance person, designer, guest support, marketer, bookkeeper, and problem solver.
One of the biggest struggles has been learning how to grow while still keeping the experience personal and peaceful for our guests. There are always unexpected things that come up — repairs, hot tub maintenance, last-minute guest needs, weather, property projects, and the constant pressure of keeping everything clean, cozy, and running smoothly.
Another big part of our story is that Triple Nickel Pines cabins currently help fund our nonprofit, TNP Alpaca Rescue, while we continue building the rescue into something sustainable on its own. Right now, the cabin business helps support the animals, their care, and the bigger mission behind the property. Our hope is that as the nonprofit grows, we will be able to keep both entities separate and have the rescue stand strong with its own funding, donations, sponsorships, and community support.
We have also had to learn how to set boundaries as a business. Since this is our home and property too, creating a peaceful adults-only retreat means being very intentional about policies, guest expectations, and protecting the quiet experience we want people to have.
But honestly, every challenge has helped shape Triple Nickel Pines into what it is today. The struggles taught us how to be better hosts, how to improve the property, and how to create a guest experience that feels thoughtful from the moment someone arrives. It has not always been easy, but it has absolutely been worth it.
Thanks for sharing that. So, maybe next you can tell us a bit more about your work?
My professional life has always been rooted in creativity, storytelling, and creating meaningful experiences for people. I am a photographer by trade (Dezerae Jobe Photography), and that creative background has played a huge role in how I built Triple Nickel Pines. I don’t just look at a cabin as a place to sleep — I look at the feeling, the light, the details, the textures, and the experience someone will have from the moment they arrive.
Triple Nickel Pines is an adults-only tiny cabin retreat in the woods, and we specialize in peaceful, romantic, nature-filled stays. Guests come to us for anniversaries, birthdays, quiet getaways, mini honeymoons, and moments where they just need to slow down and reconnect. Every cabin has been designed with intention — cozy spaces, outdoor bathtubs, hot tubs, peaceful views, and little details that make the stay feel personal.
I think what we are known for is creating an experience that feels both private and memorable. It is not a large resort or a cookie-cutter rental. It feels tucked away, thoughtful, and connected to nature. We want guests to feel like they can breathe here.
What I am most proud of is that Triple Nickel Pines has grown into something bigger than just a business. The cabins currently help fund TNP Alpaca Rescue, our nonprofit rescue, rehab, and sanctuary, while we continue building the nonprofit into something sustainable on its own. That gives the work a deeper purpose. Every booking helps support not only our family business, but also the care of animals who needed a safe place to land.
What sets us apart is the heart behind it. We are hands-on, intentional, and deeply connected to the property. We care about the guest experience, the land, the animals, and the peaceful atmosphere we are creating. Triple Nickel Pines is a blend of hospitality, creativity, nature, and purpose — and I think that is what makes it special.
Can you talk to us about how you think about risk?
I think risk is a huge part of building anything meaningful. I don’t necessarily see risk as being careless or impulsive — I see it as believing in something enough to be willing to work through the unknowns.
Starting Triple Nickel Pines was definitely one of the biggest risks we have ever taken. We sold our old property and put everything we had into this one, with the vision of turning it into something more than just a place to stay. My photography business was also one of the biggest investors along the way, helping fund the dream while we built the cabins, improved the property, and created the guest experience from the ground up.
We wanted to create an adults-only retreat in the woods that felt peaceful, romantic, intentional, and different from a standard rental. That meant investing time, money, energy, and a lot of hard work into something that did not come with a guaranteed outcome.
Another major risk has been building TNP Alpaca Rescue alongside the cabin business. Right now, Triple Nickel Pines helps fund the nonprofit while we grow the rescue and work toward making it sustainable on its own. That is a big responsibility because we are not only thinking about guests and bookings — we are also thinking about the animals, their care, the land, and the long-term mission.
For me, risk has always been connected to purpose. If something feels aligned with our values and has the potential to create something beautiful or meaningful, I am willing to take the leap. That does not mean it is easy. There have been financial risks, long nights, unexpected repairs, hard lessons, and moments where we had to figure things out as we went.
But I think every good thing we have built has required some level of risk. Triple Nickel Pines would not exist if we had waited until everything felt perfect or safe. The rescue would not exist if we had waited until the timing was ideal. Sometimes you have to start with the vision, take the first step, and trust yourself enough to keep going.
I have learned that risk is not just about being brave. It is about being committed. It is about showing up, adapting, learning, and continuing to believe in what you are building, even when the road is uncertain.
Contact Info:
- Website: https://triplenickelpines.com/
- Instagram: https://www.instagram.com/triplenickelpines/
- Facebook: https://www.facebook.com/Triplenickelpines
- Other: https://www.tiktok.com/@triplenickelpinesvacay?is_from_webapp=1&sender_device=pc
