Today we’d like to introduce you to Jeff Wisdom.
Hi Jeff, so excited to have you with us today. What can you tell us about your story?
I began my career in the sign industry in 1987 as an apprentice/assistant at LA Signs and Graphics, under the tutelage of John Studden. I lived in Venice, California, at the time and was in search of a new job opportunity. John’s shop was a classic sign shop—filled with panel projects and exceptional glass projects created by John, many on easels that lined walls of the shop. I remember the scent of paints, glues and wood. I was intrigued by this new world, and I observed and learned as much as I could— basic layout skills, working with various sign materials and, most importantly, John’s techniques in sign production. In 1992, I relocated back to my home state of Oregon to the little town of Talent. My experience with LA Signs paid off, and I was hired to help launch two new sign companies over the next two years. In the process I made the acquaintance of Tom Towler. Tom offered to purchase everything I needed to get started in trade for labor. In January 1995, Wisdom Signs was born. We had a two-bay garage shop and small shed for a table saw and materials. In 1996, I had the chance to attend a sign industry conference in Long Beach. Taking workshops in airbrush, gilding, sign layout and vehicle graphics was extremely helpful for me formulate a new direction for my company. With all of the quick service vinyl sign shops out there, I wanted to focus more on longevity and creativity. I also wanted to move into custom dimensional work and build monument signs. With each new project inquiry I offered clients the option of dimensional signage. My ability and reputation began to grow, and I was soon creating more and more custom signs. Learning from other sign masters has helped me tremendously. I have gleaned countless valuable business and sign techniques from SignCraft Magazine and contributors. October of 2003, I moved to my hometown of Eugene Springfield. Starting Oregon Signworks from scratch was challenging. It took two years to gain enough clients to be self-employed once again. Signworks gained nationwide recognition for clients seeking custom dimensional signs. Molly’s Pub in Pennsylvania was one such project. Locally, Oregon Gardens contacted me in 2008 with a massive sign project in Silverton that included an 85-ft.-wide log structure, custom stone pillars, and a double-sided entry sign for the resort. This project continues to bring in attention and clientele. Our customer base continues to grow and the demand for custom dimensional signage is a solid staple of Signworks. Every day I shake my head in disbelief that I am so blessed to do something I absolutely love, be creative, interact with clients and connect with people.
We all face challenges, but looking back would you describe it as a relatively smooth road?
Being self employed and many times the sole employee, experiencing the lean times. But I have always had work even if it wasn’t much at times.
Thanks for sharing that. So, maybe next you can tell us a bit more about your work?
Having over 30 years of experience in the sign and design industry and given me an artistic talent and skill to know what looks good, what looks balanced and what best represents my client. I not only design and create signs, I specialize in custom signs, with highest available products to provide my customers the best value for their investment. I am known for quality craftsmanship, customer satisfaction and attention to detail. I specialize in custom dimensional signage, including hand carved and gold leaf gilded elements. I am most proud of seeing my work proudly displayed throughout the state of Oregon. What sets me apart from others is I am a small locally owned business that can provide that same services as the large sign companies.
Are there any apps, books, podcasts, blogs or other resources you think our readers should check out?
Signcraft Magazine
Contact Info:
- Website: https://www.oregonsignworks.com
- Facebook: https://www.facebook.com/SignworksOregon
