Today we’d like to introduce you to Regan Sanders.
Hi Regan, we’d love for you to start by introducing yourself.
Not far into my full time career in marketing, I landed what I thought would be my DREAM job. I was hired on in my home state of Louisiana on the State Office of Tourism, right under Lieutenant Governor’s Office.
On paper, the job was perfect. I was well compensated (they gave me MORE than what I asked for!), had all the state benefits, amazing and supporting team, HUGE ad budget (a marketer’s literal DREAM).
Our tagline was “Feed Your Soul”. But it got to the point where I was no longer feeding my soul.
I’d cry on the commute to work everyday to a seemingly perfect job. And I’d get mad at myself…”girl, there’s NOTHING to be upset about?!”
But it’s just that…the opportunity wasn’t feeding my soul, and I had to find something that was.
My research journey began…I searched for other jobs, and no matter how many resumes and cover letters I tailored, I kept opening up my email to “Unfortunately, you were not selected…”
Then I started just saying to friends and family “hey, I’m open to any and everything marketing work.”
And I finally got a bite. Someone was wanting to hire me for marketing.
I accepted, on the premise that I could work mostly remote, but still provide the deliverables.
They said YES!!!
At this point, I kind of saw it as “another job”, but what it really was, was my first contract!
I started offering it to others, opening up to the world I was doing marketing projects and even opened up a Fiverr account.
I took all kinds, from website audits, ad & website copywriting, marketing plans, etc.
And it was great! I had just about fulfilled my full-time income with these…projects.
But I knew deep down, I had to niche a bit.
I was doing a lot of “figuring out” that was barely worth my time and their money.
So…I picked social media marketing.
EVERYONE’s business needs social media help.
So I ran with that.
Flash forward to today, I’m focusing mainly on personal brands who are looking to show up more authentically on social media in a day of heavy AI-generated content and generic ideas, and actually find ways to stand out online.
It’s been ever-evolving over the past 3.5 years of owning my own business, and I’d be lying if I said this is the last evolution!
We all face challenges, but looking back would you describe it as a relatively smooth road?
HAHA. Anyone who says yes is a LYIN’ FOOL.
I’ve struggled with everything of the basics like “what the heck is an EIN and the IRS wants me to pay HOW MUCH?!” to fine-tuning the audience I REALLY want to reach.
Jumping into more of an online branch of a business model from purely done-for-you services has brought its own challenges, like segmenting email lists, clarifying offers, providing more value to the offers, etc.
Also, moving from Louisiana to the PNW just over a year and a half ago needing to restart my business in a new market, while building c0mmunity again. Because of that and an immediate gap I saw, I co-created a new networking group locally as well that has grown to almost 30 ladies in just 5 months!
We’ve been impressed with Regan Sanders Creative, but for folks who might not be as familiar, what can you share with them about what you do and what sets you apart from others?
At the core, I help service-based businesses and personal brands use social media as a marketing tool, not just post because someone told them they should.
I specialize in social media strategy, content creation, and consumer behavior. I’m a huge believer that every piece of content should have a job.
And depending on how much help you want, I pretty much have a “choose your own adventure” for social media.
If you want to DIY it, I have the **Rock & Scroll Club**, where I teach business owners how to create better content, understand what’s actually happening on social media, and show up better.
If you’re more of a “Regan, PLEASE just tell me what to post” person, I offer custom content calendars and strategy support.
And if your preferred involvement in social media is approximately…zero, I offer full-service social media management and content creation where my team and I can take it off your plate.
More recently, I’ve also expanded into speaking and workshops, including The THREAD, my personal branding workshop. The whole idea behind The THREAD is that we’re living in a world where everyone has access to the same Canva templates, the same trending audios, the same AI tools, and the same “5 tips for…” content. So how do you create a brand that can’t just be copied?
I think that’s also what sets me apart. I’m not interested in making every client look like they hired the same social media manager. I want their content to look and sound like THEM (which indeed does make some people a bit uncomfortable with feeling so SEEN).
I also approach marketing from a consumer behavior/psychological, audience-focused approach from my years working with an $8 million advertising budget.
That’s ultimately what I want people to know about my brand, and what ultimately was my favorite part about being in the tourism office when we’d get a call from the little swamp tour or mom & pop restaurant looking for marketing help: “I’m here for the little guys.”
How can people work with you, collaborate with you or support you?
There are a few ways to work with me depending on how much support you want!
You can join my Rock & Scroll Club starting at only $50/mo to DIY your social media with guidance, work with me on strategy and custom content planning, or hand it all over through full-service social media management and content creation.
I’m also available for speaking, workshops, and team trainings for my personal branding and social media workshop, The THREAD.
Send a personal brand/service based business owner my way, invite me to speak, or just follow along and share my work–people tell me my social media pages are a fun & interesting follow (@ReganSandersCreative on IG)!
Pricing:
- Rock & Scroll Club: $50/mo membership
- Social Media Management: starting at $650/mo
- The THREAD Personal Branding Workshop: Starting at $850 for teams
Contact Info:
- Website: https://www.regansanders.com/
- Instagram: https://www.instagram.com/regansanderscreative/
- Facebook: https://www.facebook.com/regansanderscreative/
- LinkedIn: https://www.linkedin.com/in/regan-sanders-018870116
