Today we’d like to introduce you to Victor Tito.
Alright, so thank you so much for sharing your story and insight with our readers. To kick things off, can you tell us a bit about how you got started?
My journey has been one of hard work, perseverance, and taking risks. Like many entrepreneurs, I started with a dream of building something of my own and creating a better future through hard work and dedication.
Food has always been an important part of my life, and that passion eventually led me to start Isla Bella Cuban Food. What began as a small business has grown into multiple food locations, allowing me to share authentic Cuban food and a piece of my culture with the community here in Oregon.
Getting to where I am today hasn’t always been easy. There have been challenges, long hours, difficult decisions, and plenty of lessons along the way. But every challenge has helped me grow, both personally and as a business owner.
Today, I’m proud of what my wife and I have built together. We continue to grow, explore new opportunities, and work toward expanding our businesses. For me, entrepreneurship is about more than making money. It’s about creating opportunities, building something meaningful, providing for my family, and proving that with consistency, determination, and hard work, you can turn an idea into something real.
I still consider myself a work in progress, and I believe the best chapters of my journey are yet to come.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
Not at all. It has been a challenging journey, and there have been many ups and downs along the way. Building a business from the ground up requires a lot of sacrifice, especially when you’re doing everything yourselves.
My wife and I have faced financial challenges, long working hours, unexpected setbacks, and the pressure of managing every aspect of the business. There have been days when we’ve had to wear many different hats, solve problems on the spot, and keep going even when things didn’t go as planned.
One of the biggest challenges has been growing the business while maintaining quality and consistency. Expanding into multiple locations brings new responsibilities, new expenses, and new problems to solve.
But through it all, we’ve learned to trust each other, adapt, and keep moving forward. We’ve made mistakes, learned valuable lessons, and become stronger as business partners and as a couple.
I think those struggles have shaped us just as much as our successes. They’ve taught us that building something meaningful takes patience, resilience, teamwork, and a willingness to never give up.
Thanks for sharing that. So, maybe next you can tell us a bit more about your work?
My wife and I are the founders and owners of Isla Bella Cuban Food, a business dedicated to bringing authentic Cuban flavors and traditional Cuban food to our community here in Oregon.
We specialize in Cuban cuisine, offering traditional dishes and sandwiches inspired by the food and culture we grew up with. Our goal has always been to serve food that feels authentic, tastes homemade, and gives people an opportunity to experience a little piece of Cuba.
What makes us different is that we genuinely care about the food we serve, the quality of our ingredients, and the experience we create for our customers. We don’t want to simply sell food; we want people to connect with our culture through every meal.
What I’m most proud of is what my wife and I have built together. Starting from an idea and growing into multiple locations has been a tremendous accomplishment. We’ve created something that represents our hard work, our culture, and our shared vision.
I’m also proud that we’ve been able to introduce Cuban food to people from different backgrounds and see them come back, recommend us to others, and become part of the Isla Bella family.
I believe what sets us apart is our authenticity, our personal involvement in the business, and the passion we put into everything we do. We’re not just business owners; we’re hands-on people who are involved in the daily operation and genuinely care about what goes out to every customer.
For us, Isla Bella is more than a food business. It’s a way to share who we are, where we come from, and a little piece of Cuba with every plate we serve.
Can you talk to us about how you think about risk?
I believe taking risks is part of being an entrepreneur, but I don’t believe in taking risks blindly. My wife and I have taken major risks by investing our own money, time, and energy into building Isla Bella and expanding into multiple locations. There have been moments of uncertainty, but we understood that staying comfortable would never allow us to grow.
For us, taking risks means believing in something, working hard to make it happen, and being willing to learn from mistakes. Sometimes the biggest risk is not taking one at all.
Contact Info:
- Website: https://islabellacubanfood.com
- Instagram: https://www.instagram.com/isla_bella_cuban_food?xtok=czk5YnNzdmZieGdi&utm_source=qr
