Today we’d like to introduce you to Emily Iboa.
Hi Emily, please kick things off for us with an introduction to yourself and your story.
I started becoming interested in floral design over 25 years ago. I worked for a short time with a wedding planner who did florals for many of her clients as well. She taught me quite a few techniques, and then over the years I have worked off and on for several different florists and flower shops, all who taught me things and helped me to gain experience. I got married and had kids during the next couple of years after that, so my floral design took a backseat as I focused on my most important life’s work; raising my wonderful children. During that time, I also taught, tutored privately and homeschooled. Through our homeschool program, Classical Conversations, I homeschooled my own children through high school. All the while, I took on several weddings each year, and continued to love to design florals.
Over the past few years as my kids began to venture out on their own, I knew it was a new season for me as well. I was running two businesses and was very busy. I tried my hand at health coaching for a few years after going through a program to gain knowledge in functional nutrition, and all the while I still took on weddings, but I didn’t completely go all in. After three years of running my coaching program, teaching health classes, and taking on private clients, I realized that my wedding business was beginning to gain a lot of traction, and I just didn’t have the time or bandwidth to do all things well. I prayed for over a year about what to do, and decided to officially close my health coaching practice at the end of 2025 and just focus on my wedding business. 2026 has been a year of tremendous growth – I have learned valuable lessons and made a lot of mistakes, but I’m so thankful for all that God is doing and how He has continued to direct and provide amazing couples to work with. My friend Michele, a fellow wedding florist, and I have also been able to collaborate quite a bit on bigger weddings, which has been so much fun. I feel incredibly honored to be able to come alongside a bride and groom even in a small way, on one of the most important days of their life, a position that I don’t take lightly. It is such a blessing to get to do what I do!
Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
Some of the challenges have been in learning to refine my process, conducting several weddings on the same weekend by hiring a team of freelance help, and marketing through social media – that is definitely something I struggle to stay consistent with!
Thanks for sharing that. So, maybe next you can tell us a bit more about your work?
My ultimate goal as a wedding florist is to bring the couple’s wedding vision to life and to create a seamless experience from the time they contact me to the wedding day so that they can focus on creating memories that will last a lifetime. I love to design refined arrangements that feel romantic, timeless, and effortlessly beautiful. I hope I am known to help the couple to feel at ease and confident that I will do my best to make their vision a reality. I try to personalize each wedding to really bring their vision to life, and love to design elevated floral installations and statement pieces especially. I strive for excellence in all of my designs, and hope that the couple feels supported and happy throughout the wedding planning process.
What quality or characteristic do you feel is most important to your success?
It is most important that I honor God in all that I do. I really trust Him to lead and direct my business.
Contact Info:
- Website: https://www.timelessclassicfloral.com
- Instagram: https://www.instagram.com/a_timelessclassicfloral/
