Today we’d like to introduce you to Latasha Neer.
Hi Latasha, can you start by introducing yourself? We’d love to learn more about how you got to where you are today?
I grew up in Southern Oregon and lived there for about 27 years. I started beauty school in 2009 at 18 years old, thinking it would be the beginning of this perfect career but that wasn’t my reality.
I fell into the wrong crowd and into a lifestyle of partying that eventually led to 10+ years in addiction. Even though I was what people would call “semi functioning,” my life was falling apart behind the scenes and at the end it got real bad. I made a lot of choices I’m not proud of. I went through multiple inpatient and outpatient rehab programs, but it wasn’t until I lost my kids that everything really hit me.
That was my turning point. My rock Bottom
I moved to Corvallis, which is now home, and fully committed to changing my life. I entered inpatient treatment with my baby and spent the next year rebuilding myself from the ground up. At that point, I had nothing no home, no stability but I had a choice to do better.
During that time, I met my now husband in Narcotics Anonymous. He had four years clean, and I had six months. We got pregnant early on, and what some might have seen as a challenge became one of the biggest blessings in my life. We then got a home, and I started working for his mom as an accountant which, honestly, I had no business doing, but it’s a part of my story that always makes me laugh.
Eventually, I found my way back into doing hair. At the time, I was working a traditional schedule, doing 20–40 haircuts a day, making about $20 an hour. I had three kids, and I was completely burnt out. I remember picking my kids up from daycare and not even having the energy to talk to them on the drive home and that’s when I knew something had to change.
I told my husband I needed more. I wanted control over my schedule, my income, and my life. I wanted purpose.
About four years ago, I went independent as a hairstylist and it was the best decision I ever made. I built my business from the ground up, growing to the point where I was consistently booked out 6–8 weeks in advance.
Then, in August, I decided I was ready for something bigger. I opened my own salon, Beige.
But Beige isn’t just a salon it’s built on something deeper. Coming from the life I lived, I learned that what truly matters is relationships. I wanted to create a space where clients aren’t just another appointment or dollar amount, but people who feel seen, valued, and cared for both in and out of the chair.
Before we even officially opened our doors on February 1st, the salon was already full. Every chair was filled. And to me, that speaks volumes about what happens when you genuinely add value to people’s lives.
I built Beige completely out of pocket, with no debt, and I’m surrounded by an incredible team of women who are driven, passionate, and aligned with the same vision.
Since then, I’ve also launched my extension education program, The Beige Method, which focuses on clean installs, confidence behind the chair, and elevating both the client experience and the stylist’s business. My goal is to expand this across the U.S. and continue raising the standard in our industry.
Today, I’m married, present with my four kids, running a thriving business, and already working toward opening a second Beige location.
My story isn’t perfect, and I know it may be judged but I’m proud of it. Every hard moment shaped who I am today. And now, everything I do is rooted in growth, gratitude, and building something meaningful not just for myself, but for everyone who walks through my doors.
I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
It definitely hasn’t been a smooth road. One of my biggest challenges was figuring out who I was and learning to believe in myself enough to keep moving forward, even when things felt uncertain.
Growing up, my childhood was different, and while it’s not something I share all the details of, there was a lot of heartache there. That shaped a lot of who I became early on and influenced some of the choices I made later in life.
Addiction became a major obstacle for me but looking back, it also became one of my greatest blessings. It forced me to grow, take accountability, and completely rebuild myself from the inside out. I had to learn how to take ownership of my actions, admit when I was wrong, and do the work to truly change.
Financially, I didn’t come from anything close to wealth or have a helping hand. I had to rebuild everything my credit, my stability, and my future from the ground up. That taught me discipline, resilience, and how to truly value what I was building.
Building my business brought a whole new level of challenges. From hiring an architect and navigating the buildout, to creating a brand from nothing and finding the right people to align with my vision it was incredibly stressful at times. All while still showing up every day as a mom of four, a wife, and working full time behind the chair Monday through Friday.
There were moments where it felt overwhelming, but I stayed committed to the bigger picture.
If I’m being honest, I wouldn’t be where I am today without my husband. He believed in me during times when I didn’t fully believe in myself, and that support made all the difference.
It hasn’t been easy but I’ve learned that anything meaningful and worth having rarely is. The harder the journey, the more appreciation and gratitude you gain along the way.
Today, I’m genuinely thankful for every obstacle I’ve faced whether it was my upbringing, addiction, financial struggles, or building a business because each one shaped me into the person and business owner I am today.
Appreciate you sharing that. What should we know about Beige ?
Beige is a thriving salon that specializes in hand tied hair extensions, blonding, and lived in color. I created Beige with the intention of building something different something deeper than just hair.
Of course, success matters, and I want both myself and every stylist in my salon to be successful. But what mattered most to me was creating a space built on relationships. I wanted a team that is motivated, supportive, and truly cheers each other on not just coworkers, but people who genuinely care about one another and the clients we serve.
What sets Beige apart is how we make people feel. At the end of the day, it’s not just about the hair it’s about the experience, the connection, and the confidence that leaves with every client.
I’m incredibly proud of the culture we’ve built. My stylists are happy, supported, and growing, and our clients leave feeling seen, valued, and confident. That’s everything to me.
In addition to extensions and color, I also specialize in hair toppers. This has been one of the most meaningful parts of my work helping women who have struggled with confidence regain it again. Being able to give someone the confidence to walk out of their house feeling like themselves again is something I don’t take lightly.
I may not be a doctor or a firefighter, but in my own way, I get to change lives and that’s what drives me every day.
For me, it comes down to trust, consistency, and showing up. Being prepared, being professional, and truly caring about the people in my chair and on my team. That’s what Beige stands for.
Do you have any advice for those looking to network or find a mentor?
For me, it came down to getting in the right rooms.
I started surrounding myself with people who were successful, but more importantly, people who had the same values as me. I’ve been around individuals who were only money driven, and while I understand that maximizing your earnings is an important part of success, I knew that wasn’t the kind of environment I wanted to build my life around.
I was looking for something deeper true value, purpose, and genuine relationships.
That shift changed everything for me.
I learned that networking isn’t just about talking or promoting yourself it’s about listening, learning, and truly caring about the people around you. The most growth I’ve experienced came from being in spaces where people are not only driven, but also grounded in who they are and how they treat others.
My advice would be to get yourself in rooms where people are growing, where there’s no cap on what’s possible, and where the values align with who you want to become. Surround yourself with people who challenge you, inspire you, and push you to think bigger but also remind you what actually matters.
There is always room for growth, but the environment you choose makes all the difference.
Contact Info:
- Website: https://thebeigesalon.com/
- Instagram: https://www.instagram.com/latasha_neer?igsh=aWg4ZDlwbnk4Z3V0&utm_source=qr
- Facebook: https://www.facebook.com/share/188DwxdPJu/?mibextid=wwXIfr
