Today we’d like to introduce you to Sharon Page.
Alright, so thank you so much for sharing your story and insight with our readers. To kick things off, can you tell us a bit about how you got started?
I had just come back from the Indian Himalayas and begun my journey into yoga here in Bend, Oregon. After six months, I knew I wanted to teach.
It started simply — I wanted yoga clothing for my Yoga Teacher Training retreat and couldn’t find everything I needed in one place. Coming from the ecommerce space, I started looking around and saw a gap in the market. I had a graphic designer friend design a logo around the name I’d chosen, “Mukha Yoga” — which means “facing” in Sanskrit. I built a simple website and started right in my house. Yes, there were clothing racks in my spare bedroom.
After about two years, we outgrew the house, so I found our first warehouse space in Bend. We also opened a small retail presence at Namaspa Yoga Studio in Bend, and we’ve grown steadily ever since.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
No, it hasn’t been a smooth road. COVID hit us hard. A lot of yoga studios closed their doors during that time, and even after things reopened, many stayed closed. It’s taken a few years to see real recovery — but we’re finally starting to see new studios open and people returning to their practice.
Right now, the biggest challenge is tariffs. We design and manufacture our own branded line of yoga mats, meditation bolsters, and cushions, and the tariffs have been tough to navigate — even for big companies, let alone a small business like ours. As a result, we’ve put new product launches on hold until there’s more stability in trade agreements.
Thanks for sharing that. So, maybe next you can tell us a bit more about your business?
Mukha Yoga was born from a simple idea: through the practices of yoga and breath, everyone should feel welcome. That spirit has shaped us into a curated marketplace for sustainable yoga clothing and gear — a place where practitioners of every level can find quality products that align with their values, all in one place.
We specialize in sustainably made yoga apparel, mats, and accessories, and we’re known for bringing together brands that share our commitment to quality and conscious production. What sets us apart is that we don’t just sell yoga gear — we understand the practice itself, and we’ve built our business around making it easier for people to find everything they need for their journey, whether they’re just starting out or deep into their teaching path.
My background is in ecommerce. I worked with Backcountry back when it had just 12 employees, and later with Altrec, an outdoor ecommerce company, where I learned the fundamentals of online marketing and web development in the early days of the industry. That foundation gave me the tools to build Mukha Yoga from the ground up.
One of the things I’m most proud of is our own branded line of yoga mats, meditation bolsters, and cushions. Designing and building a product line from scratch was a huge step for us, and there’s nothing quite like seeing your own brand on gear that people are using in their practice every day. It represents years of hard work, and it’s a tangible reminder of how far we’ve come.
At the end of the day, I want our customers to know that Mukha Yoga is more than a store — it’s a space built with intention, for anyone who wants to explore yoga, breath, and movement, no matter where they are in their journey.
What sort of changes are you expecting over the next 5-10 years?
The yoga, wellness, and active lifestyle industry has been expanding steadily since COVID, and I only see that momentum continuing over the next 5-10 years. People aren’t just looking to get fit anymore — they want to feel good from the inside out, and there’s a growing understanding that physical health and mental well-being are deeply connected. Yoga sits right at that intersection.
I think we’ll continue to see wellness become less of a trend and more of a lifestyle priority. People are seeking out practices that offer more than just a workout — they want mindfulness, stress relief, and a sense of belonging. Yoga naturally creates community. It’s a space where people show up exactly as they are, regardless of where they’re at in their personal journey, and that’s incredibly powerful.
I also expect sustainability to keep playing a bigger role in how people shop for yoga and wellness products. Consumers are becoming more thoughtful about what they buy and who they buy it from, and I think brands that prioritize ethical, sustainable production will continue to stand out.
Ultimately, I believe the future of this industry isn’t just about fitness trends — it’s about building spaces, both physical and digital, where people can reconnect with themselves and with each other.
Contact Info:
- Website: https://www.mukhayoga.com/
- Instagram: https://www.instagram.com/mukhayoga/
- Facebook: https://www.facebook.com/mukhayogastore/?ref=bookmarks
