Today we’d like to introduce you to Bobbi Hall.
Hi Bobbi, so excited to have you on the platform. So before we get into questions about your work-life, maybe you can bring our readers up to speed on your story and how you got to where you are today?
I’ve been a personal trainer for over 30 years, but my real story started at 54 when I walked onto a bikini competition stage for the first time. That moment changed everything — not just for me, but for the women watching who thought their best years were behind them. I competed for eight years and built an entire brand around what I was proving with my own body: that the rules about women and age are wrong.
Today at 67, I run Modern Bodies Fitness, a community of over 136,000 women on Instagram, two Skool communities, and a coaching ecosystem built around helping women 60+ rebuild their bodies using training, nutrition, and advanced protocols. I didn’t stumble into this — I built it deliberately, one post, one client, one competition at a time. My physique isn’t just my passion. It’s my proof of concept.
We all face challenges, but looking back would you describe it as a relatively smooth road?
Definitely not smooth. Building a fitness brand online in your 60s means fighting assumptions at every turn — the algorithm doesn’t prioritize women our age, brands don’t think we’re worth marketing to, and the fitness industry has basically written us off. I’ve had to outwork and out-create people half my age just to be seen.
The hardest hit came when Meta shut down my Facebook community overnight for peptide-related content — thousands of women, gone. No warning, no appeal that actually worked. I had to rebuild from scratch on a new platform and use it as a reminder that I can never rely on rented land. Your audience has to live somewhere you own.
Building a business in a space that’s still being defined — advanced protocols for women over 60 — also means there’s no roadmap. I’ve had to figure it out in real time, make mistakes publicly, and keep going anyway. That part I’d actually do again. The discomfort is where the brand was forged.
As you know, we’re big fans of you and your work. For our readers who might not be as familiar what can you tell them about what you do?
I’m a NASM Certified Personal Trainer and 500-hour Yoga Instructor with over 30 years of experience, and I specialize in one very specific thing: helping women rebuild their bodies after 60 using training, nutrition, and advanced protocols. Not slow down. Not maintain. Rebuild.
What I’m most proud of is that I am the proof. I’m 67 years old. I started competing in bikini competitions at 54 and competed for eight years. Every claim I make about what’s possible, I’m living in my own body — and that’s not something you can fake or outsource.
What sets me apart is the combination of depth and specificity. Most fitness content for women my age is about gentle movement and “listening to your body.” I’m talking about body composition, peptide protocols, macro tracking, and muscle building — the stuff nobody else in this space is willing to go near. My community at Modern Bodies Fitness follows me because I treat them like the intelligent, capable women they are, not like they need to be managed into comfortable mediocrity. This is 68.
Before we let you go, we’ve got to ask if you have any advice for those who are just starting out?
Start before you’re ready and stop waiting for permission. I wish someone had told me that the window doesn’t close — it just changes. I started competing at 54. I built my online business in my 60s. If you’re waiting until you know enough, look good enough, or feel confident enough, you’ll wait forever.
The biggest thing I’d tell anyone starting out: build something you own. An email list, a community, a platform that isn’t one algorithm change away from disappearing. I learned that the hard way. Rented land is not a business.
And get really specific about who you serve. I spent years being a general personal trainer. The moment I narrowed my focus to women over 60 and stopped trying to appeal to everyone, everything accelerated. The riches are in the niches — but more than that, specificity is the only thing that actually builds trust. People need to feel like you’re talking directly to them, not at a crowd. Find your people and go all in on them.
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