Today we’d like to introduce you to Kelly Tracy-Holly, CAE, CMLT, CHN.
Alright, so thank you so much for sharing your story and insight with our readers. To kick things off, can you tell us a bit about how you got started?
I’d love to say I was drawn to the beauty industry, but that’s not the case. I’m a no-fuss kind of person, and what brought me to skincare was personal. I had cystic acne in my teens and was never taught how to treat it or the scarring it left behind. It wasn’t until my mid-thirties, when I met an esthetician who became my first mentor, that I learned how to care for my skin and why it matters to know exactly what ingredients I’m using.
At the time, I was working in the corporate world, but when my son was born I wanted a career with a flexible schedule, because he was my first priority. I kept asking my mentor questions about treatments and ingredients, and she told me that curiosity made this a perfect fit for the new direction I was already looking for. In 2004, at 35, I made the move.
Having gone so long without real answers shaped everything I’ve built since. I’ve spent more than 20 years in clinical aesthetics as an advanced aesthetician and certified medical laser technician. I also became a certified holistic nutritionist, because the longer I worked with clients, the clearer it became that skin doesn’t exist in isolation. I founded a boutique med-clinic, and through my personal brand, Endless Beauty SkinCare, I share the education I wish I’d had, including the connection between gut health and skin. With my co-founder, Samantha Marut, I created Results by Nature, a professional hormone-conscious skincare brand. I formulate the products, and Samantha guides the strategy and brand direction.
Across all of it, my goal is the same. I want to keep educating and formulating so that clients and consumers can make informed decisions about their skincare purchases and routines, rather than following trends and mass marketing.
I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
Not at all. It has been neither smooth nor easy. I started building my business as a new mom, which meant constantly balancing my son, who was always my first priority, with the demands of growing a practice from the ground up. Getting the word out was another challenge. As a small business owner, I had to find economical ways to advertise and reach people, rather than relying on big marketing budgets.
The hardest part was believing in my approach when it didn’t always match what the industry was selling. I’ve always held that educating clients about the ingredients in their products and the treatments they receive is part of a bigger picture of the whole body. Teaching people to look beyond trends and quick fixes takes patience, and it comes with a lot of stress.
But it has been worth it. Every time a client understands why their skin is behaving the way it is, and feels empowered to make better choices, I feel a great sense of accomplishment. That is what keeps me going.
Alright, so let’s switch gears a bit and talk business. What should we know about your work?
At Endless Beauty SkinCare, my specialty is helping clients understand what is happening in their skin, why it’s happening, and what to do about it. My specialty treatments are microneedling, peels, and IPL facials, and together we choose the ones that are right for their skin and their goals. My appointments are never rushed. There’s time to talk through products and ingredients, and also what’s going on in their lives physically, mentally, and emotionally that may be triggering symptoms in the skin. New clients often tell me that no one else they’ve seen has taken the time to look for causes or educate them to this degree. That is what I’m known for, and it’s what I’m most proud of.
At Results by Nature, I’m the chief formulator, and I’m proud that our ingredients stand apart from what’s on the market. I don’t choose ingredients because they’re trending. I choose them because of what they do for the skin.
What sets me apart is the same across both: I treat education as part of the work. I want people to leave understanding their skin, not just buying something for it.
Do you have any advice for those looking to network or find a mentor?
Both of my mentors came to me organically, so I can’t point to a formula, but I can tell you what I did that I believe made the difference. I kept asking questions and I kept wanting to learn more. I asked for help, and I never pretended I knew everything. My first mentor, the esthetician who taught me about my own skin, saw my curiosity and encouraged me to build a career around it. My second mentor worked with me hands-on, helping me develop techniques and new skills for more advanced treatments.
When I got stuck or didn’t know something, I looked outside of myself for the answer instead of guessing. I think people who are genuinely curious, and honest about what they don’t know, tend to attract others who want to teach. My advice is to be that person. Ask the question, admit when you’re stuck, and be open to learning from people who know more than you do. The relationships that matter most in this industry grow from that.
Pricing:
- 20% discount on package purchases
Contact Info:
- Website: https://www.vagaro.com/endlessbeautyskincare
- Instagram: https://www.instagram.com/endless_beauty_skincare
- Facebook: https://www.facebook.com/EndlessBeautySkincare/
- LinkedIn: https://www.linkedin.com/in/kellytracyholly
- Other: https://resultsbynature.com/
